Yasha Estraikh is an Associate Partner at Piper, part of a team in Notting Hill specializing in investing in the UK's top fast-growing consumer brands known as brand legends.

Yasha's expertise lies in assisting brands and founders in identifying their unique qualities, unraveling their brand purpose, and placing customers and brand values at the core of all business decisions.

With a background in History and Politics from the University of Oxford and a BA in History from UCL, Yasha Estraikh brings a strong educational foundation to his work in brand development.

As a brand enthusiast, Yasha Estraikh emphasizes the significance of storytelling and engaging brand communications to connect with audiences effectively.

Yasha has a strong commitment to sustainability, evident in his advocacy for the B Corp movement, focusing on nurturing brands with sustainability principles and encouraging leaders to prioritize their team and the environment in business growth.

With a history of roles ranging from Business Growth Programme Mentor at London & Partners to Senior Project Manager at Decidedly, Yasha Estraikh's experience underscores his dedication to fostering brand growth and development.