Yasemin Mutlulu is a professional with a wealth of experience in the field of market research and communications. With a Bachelor's degree in Communication from Galatasaray Üniversitesi, Yasemin's career began as a Trade Marketing & PR Responsible at Karland Otomotiv before moving on to work as a PR Responsible at Capitol Mall. After this, she joined GfK as an Automotive -Energy & Finance Sector Executive and has held several roles since then, including Industry Lead for Finance and Reputation Researches, Senior Industry Lead for Automotive, Energy, Finance, and Reputation Researches, and finally Senior Industry Lead for FMCG, Retail, KAM, and Reputation Researches. Yasemin is currently a Senior Client Officer at Ipsos. Her vast experience and expertise in market research, particularly in the automotive, energy, finance, and retail sectors, have made her an invaluable asset to the industry.