Yannick Martens

Yannick Martens is a Senior Social Media Manager for adidas Football, based in Herzogenaurach, Bavaria, Germany.3 He joined adidas in this role in April 2022, bringing his expertise in social media strategy to the company's football division.4

Prior to joining adidas, Martens had a notable career in social media management:

1. He was considered one of the leading creative social media managers at Isobar Netherlands.2
2. At Isobar, he was responsible for managing social media accounts for high-profile clients such as Netflix and Footlocker.2

In his current role at adidas, Martens has been working on developing and implementing social media strategies for the football division. He started working on the adidas Football social media strategy about 8 months before December 2022, indicating he began this project shortly after joining the company.1

Martens appears to have a passion for football that extends beyond just social media management. He believes that "Football is more than 90 minutes," which seems to inform his approach to creating content and engaging with fans on social platforms.1

His work has taken him to major sporting events, including the 2022 FIFA World Cup in Qatar, where he represented adidas as part of their social media team.4

On LinkedIn, Yannick Martens can be found under the username "yannickm", where he likely shares insights about his work in sports marketing and social media strategy.