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Yannick Martel
Vice President, Artificial Intelligence & Analytics at Capgemini
Yannick Martel is the Vice President of Artificial Intelligence & Analytics at Capgemini, where he leads the global Data & AI initiatives specifically within the telecommunications sector. With over 30 years of experience in both the telecom and banking industries, Martel specializes in driving digital and data transformation through the implementation of AI and generative AI technologies. His work focuses on enhancing operational efficiency, reducing environmental footprints, and improving customer service across organizations.1
In his current role, Martel emphasizes the strategic application of generative AI to address challenges in the telecom industry, such as stagnating revenues and the need for improved service quality. He advocates for a cautious yet proactive approach to integrating generative AI into business operations, suggesting that telecom companies should start with low-risk applications to build familiarity before scaling these innovations.1
Martel's insights into generative AI highlight its potential to transform various processes within telecommunications, from software engineering efficiencies to content creation for marketing and customer interactions. His leadership at Capgemini positions him as a key figure in shaping how telecom operators leverage advanced technologies to meet evolving market demands.1
