Yannick de Rechapt

Yannick de Rechapt is the Chief Design Officer - Premium Group at Hilding Anders International Ab, a world-leading bedding and mattress group.2 Previously, he held the position of Chief Digital Officer at Hilding Anders.2 In his role, de Rechapt has been instrumental in transforming the company's customer experience and omnichannel capabilities.2

De Rechapt has emphasized the importance of modern point-of-sale (POS) systems in enhancing customer engagement. He stated, "A modern POS system allows us to engage with the consumer at any location in the store".12 This approach enables Hilding Anders to create flexible configurations for customers in their showroom stores, allowing for a more personalized and comfortable shopping experience.2

Under de Rechapt's leadership, Hilding Anders has implemented the Sitoo Unified Commerce Platform and POS, which has improved efficiency, reduced errors, and enabled real-time connection between online and offline channels.2 This transformation has been particularly significant given the shift in consumer behavior towards combining online and offline shopping experiences.2