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Yann Amiry
Social Media Manager
Yann Amiry is a dedicated professional with an impressive background in management, marketing, and communication. He has a rich educational history that laid the foundation for his successful career, most notably obtaining a Master in Management with a focus on Marketing and Communication from the esteemed SKEMA Business School, a prominent institution known for its innovative approach and strong emphasis on experiential learning in the business arena. Yann also honed his analytical and critical thinking skills during his time in the Classe Préparatoire aux Grandes Ecoles de commerce, with a scientific option at Lycée François 1er. This rigorous academic training has empowered him to excel in various professional roles, particularly in communication and social media management.
Professional Background
Yann has amassed significant experience in the field of digital communication and social media management, marking his presence as a key player at Decathlon France, a leading retailer in sporting goods. He held the position of Social Media Manager, where he was responsible for shaping the online presence of the brand, engaging customers, and creating dynamic digital marketing strategies that resonate with a wide audience. His expertise in managing social media platforms has helped Decathlon France to enhance its brand visibility and drive customer engagement through innovative campaigns.
Prior to his role as Social Media Manager, Yann developed his skills further by serving as a Responsable communication digitale and Community Manager. His tenure in these roles at Decathlon allowed him to deepen his understanding of community engagement and digital conversation, making him an expert in building relationships with audiences and fostering a community-oriented approach to brand communications.
Yann's career with Decathlon began during his studies, where he took on the role of Chargé de communication RH in an alternance format, learning to blend human resources communication with marketing strategies. Additionally, his internship as Chargé de recrutement helped him gain insights into recruitment processes and organizational culture, building a well-rounded skill set that enhances his capabilities in various facets of business communication.
Education and Achievements
Yann Amiry’s educational qualifications have provided him with robust foundational knowledge and strategic thinking skills that are essential for thriving in the competitive landscape of marketing and communication. His Master's degree from SKEMA Business School is notable, as the institution is recognized globally for its rigorous curriculum and strong emphasis on international business practices.
Moreover, Yann's experience in the Classe Préparatoire aux Grandes Ecoles is commendable, as it equips students with critical thinking, analytical skills, and an extensive understanding of scientific concepts that are pivotal in management areas. This combination of structured education and practical experience has enabled Yann to achieve remarkable success in his career thus far.
Notable Achievements
During his time at Decathlon France, Yann has been instrumental in launching several key initiatives that have significantly boosted online engagement and brand loyalty. His leadership as a Social Media Manager has granted him the insight into current digital trends, allowing him to craft communication strategies that are adaptive and innovative. Not only has he fostered a vibrant online community for Decathlon, but he also contributed to elevating the brand's public perception through thoughtful and engaging content creation.
In addition to his professional roles, Yann has also contributed to academia as an Enseignant at Iscom Lille, enriching the next generation of communications professionals with his practical insights and experience. His role as an educator underscores his commitment to knowledge sharing, mentorship, and fostering formative learning experiences that prepare students for their future careers.
Yann Amiry is a prime example of how a combination of solid educational background and diverse professional experiences can lead to impactful career achievements. His journey through various roles and his proficiency in both strategic and community-driven facets of communication position him as a well-rounded leader in his field.