Yaniz Merican

Yaniz Merican is a music industry professional currently serving as the Vice President of Talent Management & Marketing for Def Jam South East Asia, a division of Universal Music Group.12 Her role involves overseeing talent management and marketing strategies for the label in the Southeast Asian region.

Background and Experience

Yaniz has a strong background in the hip-hop music industry, with experience spanning both the United States and Asia:

• She has a concrete track record of managing Californian hip-hop artists and groups.1
• Prior to her current role, Yaniz founded YZ International, demonstrating her entrepreneurial skills in the music business.

Expertise

Yaniz's expertise lies in:

• Talent management, particularly in the hip-hop genre
• Marketing strategies for music artists
• Bridging the gap between Western and Asian music markets

Her experience managing artists in California and across Asia positions her well for her current role at Def Jam South East Asia, where she can leverage her understanding of both markets to develop and promote talent in the region.

Professional Network

As a high-level executive in the music industry, Yaniz is likely well-connected within Universal Music Group and the broader music business community. Her LinkedIn profile, under the username yanizmerican, serves as a platform for her professional networking and industry presence.1