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    Yana Welinder

    CEO & Founder at Kraftful

    Yana Welinder is the CEO and Co-Founder of Kraftful, a company focused on enhancing product development through user feedback and data. With over 15 years of experience in the technology sector, she has established herself as a significant figure in product management. Kraftful is backed by notable investors, including Y Combinator, Google, and Samsung, reflecting its strong industry support.13

    Before founding Kraftful, Yana led the product team at IFTTT, where she was instrumental in developing user experiences that engaged millions. Her previous roles also include working at Carbon, where she contributed to innovations in digital manufacturing, and involvement with Wikipedia as part of her advocacy for free knowledge creation.23

    Yana holds degrees from Harvard Law School and Stanford University, which complement her extensive professional background. She is also a co-founder of GenAI Founders, a community aimed at supporting entrepreneurs in the generative AI space, and serves as a venture partner at Pioneer Fund, focusing on investments in Y Combinator companies.134

    Highlights

    Mar 12 · twitter

    User research is changing fast.

    I wrote an expert overview of the current landscape for @ProductHunt.

    Check it out: https://t.co/acEMsnTlwk https://t.co/BQ3c6oFiCe

    User research is changing fast.

I wrote an expert overview of the current landscape for @ProductHun
    Mar 11 · twitter

    Happy 20th Birthday YC!

    @YCombinator has backed startups creating over $800 B in market value.

    Here's 20 reasons it's great to be a YC founder:

    1. Bookface with answers to solve any possible startup problem 🧠

    2. Group partners who drop truth bombs when you need it 💣

    3. The iconic "talk to your users" reminders 📞

    4. @mwseibel’s “have you launched yet” energy 🚀

    5. Fundraising intros that actually deliver 💸

    6. Batchmates who instantly become founder fam 👯‍♀️

    7. Learning to distill your life’s work into 60 seconds 🎯

    8. Built-in founder therapy (aka group office hours) 😅

    9. Being told your MVP could always be more "M" 🛠️

    10. Building alongside future unicorn founders 🦄

    11. Instant street cred with just two letters ✨

    12. The shared obsession with relentlessly shipping 🚢

    13. @GarryTan's Demo Day production quality ⭐️

    14. YC dinners with free-flowing advice from founders who’ve done it before 💬

    15. Work at a Startup to hire scrappy top talent 💫

    16. Batchmates who get hyped about your wins 🥳

    17. @PaulG’s essays—timeless startup scripture 📖

    18. Access to an incredible founder network 🙌

    19. Epic YC Alumni Demo Day nostalgia every batch 😅

    20. Being part of the most ambitious startup club ever created 🌎

    Happy 20th Birthday YC!

@YCombinator has backed startups creating over $800 B in market value.

Her
    Mar 20 · mindtheproduct.com
    The future of product in the age of AI: Yana Welinder (CEO, Kraftful)
    The future of product in the age of AI: Yana Welinder (CEO, Kraftful)
    Mar 6 · kraftful.com
    CEO Yana Welinder on Behind the Roadmap - Kraftful
    Feb 15 · Yahoo Finance
    Parks Associates Highlights Interoperability, Privacy, and the Role of Apps at the 26th Annual CONNECTIONS™ Conference: State of the Smart Home - Yahoo Finance
    Feb 8 · TechCrunch
    Kraftful wants to lift the veil with analytics for makers of smart home hardware - TechCrunch

    Related Questions

    What inspired Yana Welinder to start Kraftful?
    How has Yana's experience at IFTTT influenced her leadership at Kraftful?
    What are some notable projects Kraftful has worked on?
    How does Yana balance her role as CEO with her passion for art?
    What is the mission of GenAI Founders, and how does it benefit the tech community?
    Yana Welinder
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    Yana Welinder, photo 2
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    Experience

    CEO & Founder at Kraftful (2019 - Present)
    Co-Founder at GenAI Founders (2023 - Present), Venture Partner at Pioneer Fund (2022 - Present), Fellow at Stanford Center for Internet & Society (2012 - Present), Head of Product at IFTTT (2018 - 2019), Product Manager at Carbon (2016 - 2018)

    Location

    San Francisco, California, United States