Yana Hansen

Yana Hansen is the National Category Director for Candy at Albertsons Companies, one of the largest food and drug retailers in the United States.14 In her role, she oversees the candy category for Albertsons' nearly 2,300 stores nationwide.1

Professional Experience

Yana Hansen has significant experience in the confectionery industry:

• She currently serves as the National Category Director for Take Home & Seasonal Candy at Albertsons Companies.3
• Her responsibilities include managing the candy category across Albertsons' stores, which involves strategic planning, product selection, and category growth initiatives.14

Industry Involvement

Hansen is actively involved in the confectionery industry:

• She participates in industry events, such as the National Confectioners Association's State of the Industry Conference.2
• At these events, she shares insights on consumer trends and retail strategies in the candy sector.2
• Hansen has been recognized as a judge for the Most Innovative New Product Awards in the confectionery industry.5

Notable Achievements

Under Hansen's leadership, Albertsons has shown innovation in the candy category:

• She played a key role in Albertsons being one of the first retailers to carry MrBeast's Feastables line of chocolate.2
• This initiative successfully attracted new customers to Albertsons' confectionery section, with 85% of Feastables purchasers being new to buying candy at Albertsons.2

Education

Yana Hansen holds a degree from Cornell University4, which likely contributes to her expertise in her field.

Hansen's role at Albertsons and her involvement in industry events demonstrate her significant influence in the confectionery retail sector, particularly in shaping strategies to attract younger consumers and drive category growth.