Yakubu Budu-Saaka

Brand and Partnership Marketing at Via

Yakubu Budu-Saaka is a highly accomplished individual with a diverse educational background and a wealth of professional experience across various organizations.

He earned his Master of Arts (MA) in Arts, Entertainment, and Media Management from New School University, a Bachelor of Arts (BA) in Political Science from Oberlin College, and underwent further studies at Brandeis University.

Yakubu currently serves as the Brand Principal at Via, bringing his expertise to this role. Previously, he held esteemed positions such as the DC Universe Senior Marketing Manager at Warner Bros. Digital Networks and various roles at Warner Bros. Digital Labs including DramaFever Lead Marketing Manager, DramaFever Movies & K-Pop Channel Manager, and DramaFever Kids & Movies Channel Manager.

His career journey includes pivotal roles like Conversion Director at BounceX, Sales/Business Development Fellow at Startup Institute, Business Development at 37 Angels, Database Analyst (MA Internship) at Vox Media, Business Development at Africa.com LLC, and Research Analyst at Balyasny Asset Management L.P.

Yakubu Budu-Saaka's combination of academic knowledge and hands-on experience in marketing, business development, and analytics showcase his adaptability and expertise in various fields.