Yaffa Finkelstein

Yaffa Finkelstein is the Head of Product Marketing for Threat Prevention at Check Point Software Technologies Ltd, a prominent cybersecurity company.1 In this role, she leads the strategy and execution of go-to-market campaigns, content creation, and sales enablement for Check Point's Harmony (users & devices), Horizon (XDR/MDR), and vertical security solutions.1

Professional Experience

Yaffa has over 10 years of experience in product marketing, with a proven track record of delivering impactful results and driving growth for innovative technologies.1 Her career history includes:

• Product Marketing Manager at Protected Media (May 2018 - December 2019)
• Product Marketing Manager at ThetaRay (January 2017 - May 2018)
• Director of Marketing at Ubimo (2015 - December 2016)
• Marketing Manager at Kaltura (2014 - 2015)
• Marketing Manager at Tvinci (acquired by Kaltura) (2012 - 2014)
• Marketing Executive at IP Vision (UK) Ltd (2009 - 2011)

Skills and Expertise

Yaffa is known for her ability to:

• Understand complex technical concepts and translate them into compelling value propositions
• Build and manage cross-functional teams
• Collaborate with product managers, engineers, sales teams, and partners
• Deliver high-quality marketing materials and programs

Recent Achievements

Under Yaffa's leadership, Check Point has achieved significant recognition in the cybersecurity industry:

• The company scored 100% in 13 categories as it celebrated its 30th anniversary.2
• Check Point's Harmony Team was recognized as a leader in the Endpoint Security market heading into 2024.3

Yaffa is fluent in both Hebrew and English1, which likely contributes to her effectiveness in a global technology company like Check Point Software Technologies Ltd.