Yael Shemer

Yael Shemer: Co-Founder and CCO of TULU

Yael Shemer is the Co-Founder and Chief Commercial Officer (CCO) of TULU, a smart platform that provides on-demand access to a variety of products and services for urban tenants.3 She co-founded the company in June 2018 with Yishai Lehavi, an architect with a strong technology background.1

Key facts about Yael Shemer::

• Co-founded TULU, a usage economy platform that enables access to products without ownership, in 20183
• Previously founded an AgTech startup and has a background in environmental entrepreneurship2
• Holds a Bachelor's degree in Geography and the Human Environment, African Studies, and City/Urban, Community and Regional Planning from Tel Aviv University and Sciences Po3
• Earned a Master's degree in Environmental Science from Tel Aviv University's Porter School3
• Named to the Forbes 30 Under 30 list4
• TULU has raised nearly $30 million across multiple funding rounds since 2018-20194

As CCO, Shemer leads TULU's commercial strategy and partnerships with real estate companies. The company has expanded rapidly, opening locations in New York, Philadelphia, and other cities.15 TULU's mission is to enable a more sustainable and affordable lifestyle by providing convenient access to products and services urban residents need without requiring ownership.15