Yaara Misholi

Yaara Misholi is the Vice President of Product Platform at Fireblocks, a leading enterprise-grade platform focused on digital asset management and blockchain technology. She plays a crucial role in overseeing the development and strategic direction of Fireblocks' product offerings, ensuring they meet the evolving needs of clients in the digital asset space.12

Before joining Fireblocks, Misholi gained valuable experience at Wix.com, where she held various roles that contributed to her expertise in product development and management.3 Her leadership at Fireblocks emphasizes a strategic approach to hiring and team building, as highlighted in her recent contributions to discussions about effective recruitment methodologies, particularly in adapting practices to fit local cultural contexts.2

Misholi is based in Tel Aviv-Yafo, Israel, and her professional insights have been featured in various tech publications, showcasing her commitment to enhancing organizational excellence through effective talent acquisition and product innovation.23