The University of Liverpool

Head of JOOX Hong Kong

	Develop comprehensive business development strategies aligned with company short-term/long-term objectives. 
	Identify and evaluate market opportunities, partnerships, and potential acquisition. Provide strategic insights and contribute to product development. 
	Understanding the hardware manufacturing process and closely collaborating with the IC engineering team to advance product development.
	Manage a high-performing team, fostering a culture of innovation and excellence.

JingMi Tech Taiwan

Vice President of Business Development

JOOX, the music streaming service was the most downloaded music streaming app in Hong Kong, Thailand, Malaysia and Indonesia in 2018, and we won the “User’s Choice App” in Hong Kong and Thailand and is named as one of the “Most Entertaining” apps in Hong Kong at the Google Play User’s Choice Awards 2018. The fan-voted accolades not only prove the quality and variety of the entertainment and music content that JOOX offers, but also demonstrate JOOX’s strong foundation and user base in the region.

JOOX is positioning as a digital entertainment provider, which has a strong relationship with music labels across the regions, JOOX will keep evolve to provide the best content to the regions included both music and video formats. JOOX is also aiming to offer international brands a distinctive cross-platform, cross-border brand value proposition, including an easy, all-in-one advertising hub and an unmatched access to consumers around the region. JOOX employs local editorial teams to stay in touch with the local music scene and present new trends to users first. User experience is localized not only by language but also with features such as mobile karaoke included voice only and video karaoke features. Not least, localized content means going beyond the mainstream local pop hits and providing greater depth of local content than offered by global competitors.

Tencent

Head of JOOX Hong Kong & Head of License 

MyMusic music service is a subsidiary of Taiwan Mobile. 

Key responsibilities
•	Develop brand identity and new vision for MyMusic.
•	Manage the overall P&L and develop  strategy, organizational structure, processes and capabilities.
•	Supervise Product, Label Relations, Editorial, Marketing, PR and Channel sales team also oversees design and engineer team to face the competitive music world 
•	Develop an excellent network and business relationships
•	Shape the customer experience for engagement with music across visual platforms and emerging smart devices.
•	Work with internal and external stakeholders to improve and expand MyMusic’s content offerings to customers.
•	Create an environment which motivates people to thrive in their expertise and deliver ambitious results.

Taiwan Mobile

VP of MyMusic / Deputy Director in TWM

[ Movie License, Digital Content Service, Marketing initiatives, Celebrity Endorsement, Virtual Reality Expert]

	Direct report to Global Chief Content Officer. Providing the insights and knowledge needed to drive decisions and define strategy for the company.
	Virtual Reality (2015)- Identify, negotiate and manage relationships with content, brands and influencers. Working closely with engineering, product, and design to deliver amazing experiences for our users. The industry expert on virtual reality trends and technologies and how they create opportunities for products and technologies.
	HTC Watch Movie Service (2011-2015)- mobile premium movie service launched in 16 countries. Negotiated with international/local content owner for rights acquisition and online marketing campaign.
	Engagement through partnerships with leading mobile service providers and technology companies. 
	Work in a highly cross-functional environment to build end-to-end mobile programs that deploy the mobile services through partners -- from product conception to implementation of marketing plans to ensure the best product experience possible reaches the right users.
	Participate in all aspects of negotiation for content service (financial analysis and forecasting, rights acquisition, contract and amendments).
	Represent acquisition team interests across the company (operations, legal, finance, business intelligence/reporting, content marketing) on a regular basis and as needed on a project basis.
	Communicate market trends and industry shifts, including implications and recommendations, to internal and external partners.
	Innovate business- Virtual Reality content strategy and content partner relationship.
	Celebrity seeding programs/strategic marketing project and endorsement agreement / rights negotiation.

Director. Global Content Division

Ovi Music Product, China Market
	Support the global product organization through analyzing the user patterns, trends, habits, etc.
	Ensure that global function initiatives are implemented correctly at local level while developing local product for China market.
	Solve complex business problems with a structured approach
	Reach valuable data- driven conclusions and recommendations
	Take ownership over specific areas of the product, i.e. research, social, search, content plan, etc.
	Work cross functionally with other business owners, developers, designers and GTM team. Ensure communication and alignment between all functions

Nokia China

Sr. Product Manager, Music

Skills: Quarterly Reviews · Strategic Business

Sony Music Entertainment

Sr. Director, Marketing & Promotion

Content Sales Program Manager, Media Group

	Develop and implementing exceptional marketing communications programs enabling Yahoo! to pursue ad spend with key advertiser clients and prospects as well as increase renewals and grow revenue leveraging all sales channels
	Produce and facilitate the development of micro sites, marketing campaigns, custom tools and ad media for ad sales clients
	Work closely with the Media Group Product Team and Sales Team on custom program development and ideation
	Develop strong relationships with the property business units and acting as the  liaison  between the content  properties and the sales force/marketing community

Product Manager –Entertainment, Media Group

	Develop product (Yahoo! Music Engine) strategies and tactical plans to meet defined business objectives and contribute to the product roadmap.
	Lead cross-functional teams consisting of project managers, business development, engineers, operations, UI, marketing and stakeholders from business units to develop and implement products.
	Manages the planning and execution of strategic partnerships with music/publisher content providers. Interacts directly with content partners to further facilitate development of compelling content across all products.
	Directly responsible for campaign planning and controls activities such as marketing, scheduling banners, and tracking progress of product performance.

YAHOO Inc.

Product Manager, Yahoo Music

Executing strategy with particular emphasis on building alliances to strengthen its product offerings, and generating revenue for its Mobile Value   Added Services business and its Internet online music streaming services business, evaluating and sourcing alliance opportunities, strengthening existing partnerships, negotiating deal terms, and overseeing the contracting process.

Responsible for the overall management, planning and vision of any music related operations and business. Specific areas of direct accountability include account management, product sourcing and the overall accountability for the development and delivery of the primary revenue generation products of the company.

Work with other divisional units including the Mobile Value Added Team, Promotion Teams and Business Affairs. Accountable for managing internal product development resources in addition to external resources as well as the budgets and timelines to support the overall strategic and financial targets of the company.

	Sourcing and development of local content portfolio
	Management of negotiation with local and international publisher, labels and other media.
	Manage relationships with Indie labels and local artists to maximize mobile rights acquisition
	Coordination and supervision of the Product marketing and Operations manager for insuring the completion of the commercial strategy and the success of the operations
	Negotiate	and set expectations with	other departments; effectively resolves issues with corporate creative teams
	Built and manage music and media team for daily operation

XuanXuan Huang