Xin Ling

Xin Ling is a dedicated and persistent entrepreneur with close to 10 years of experience in retail, working with both startups and established brands across various categories. Her strong business acumen and ability to identify market trends and consumer sentiments have equipped her to navigate crises and capitalize on opportunities effectively.

Starting her entrepreneurial journey at the age of 25 while balancing a full-time job, Xin managed to secure a distributorship and distribution points, leading to over $400k in retail sales. She demonstrated exceptional versatility and tenacity by taking on multiple roles within the business due to limited resources.

Xin Ling's focus on customer relations and her resilient entrepreneurial spirit have enabled her to steer her team and business through financial challenges. Her experience as a Brand Manager and ex-Country Head involved overseeing operations comprehensively, from backend logistics to frontline customer interactions, emphasizing a hands-on leadership approach.

Known for being a proactive and 'hands-on' leader, Xin is deeply involved in all aspects of her businesses, setting a strong example for her team members. Her colleagues commend her willingness to roll up her sleeves and offer support, particularly in times of staffing shortages.