Ximo Villalba

Ximo Villalba is a seasoned marketing professional who currently holds the position of Creative & Partner at HAMLET Strategic Makers.1 He has extensive expertise in Digital Creative Strategy, Integrated Marketing, Innovation, and Creative Direction.1

Throughout his career, Villalba has been closely associated with FC Barcelona, contributing to the development of ideas, plans, and strategies for the club itself, as well as for major brands like Nike and Allianz.2 This experience highlights his involvement in high-profile sports marketing initiatives.

In addition to his professional achievements, Ximo Villalba is also known for his personal commitments. He is a father and volunteers with Open Arms, demonstrating a balance between his career and social responsibility.1

Villalba's career path has included roles as a co-founder and advertising professional at Trinchera de LYPSUM, where he specialized in marketing, transmedia storytelling, advertising, and public relations. His expertise in these areas has earned him 14 national recognitions.3

As a freelancer, Villalba values the freedom to choose his projects and collaborations. He has expressed satisfaction with this career choice, which allows him to work on projects that align with his interests and values.5 His portfolio includes work for notable clients, such as Holaluz.com, where he contributed to their #LaRevoluciónDeLosTejados campaign.4

Ximo Villalba's professional approach is characterized by a strong work ethic and dedication to his projects. He has shared insights about working late hours on exciting projects for world-class brands, while also acknowledging the challenges of balancing work and family life.6