Xiaoran Wu

Xiaoran Wu is an Executive Director at Ipsos, a global research firm headquartered in Paris, France.1 With a Ph.D. to his name, Wu holds a significant position within the company as the Head of CKR (Client Knowledge Research).6

Professional Background

Wu has extensive experience in the field of market research, with a particular focus on:

• Marketing research
• Supply chain management
• Business development
• Client service

His expertise spans across various industries, including ICT, energy, chemical, and service sectors.5 Wu has worked with top companies such as Huawei, demonstrating his ability to handle high-profile clients.5

Role at Ipsos

As an Executive Director at Ipsos, Xiaoran Wu is involved in:

• Conducting and overseeing research projects
• Providing insights on generational cohorts and their impact on organizations
• Presenting research trends and realities to help organizations make informed decisions6

Research Contributions

Wu has made notable contributions to the research community:

• He has been cited by 51 other researchers
• He has published at least 5 research papers3

Professional Network

Xiaoran Wu maintains an active professional presence on LinkedIn, where his username is indeed "xiaoranwu".24 He uses the platform to share insights and engage with other professionals in his field. For instance, he has posted about discussions between Steven Naert and Douwe Rademaker, indicating his involvement in industry dialogues.4

Wu's role at Ipsos and his extensive experience in market research position him as a valuable asset in providing strategic insights to businesses and organizations across various sectors.