Xiaomin Huang

Xiaomin Huang is a marketing professional with a diverse background in product marketing and analytics. She currently works as a Marketing Category Management Analyst at Restaurant Brands International, a position she has held since September 2023. Prior to this role, she served as an Operations Analytics Analyst and a Graduate Marketing Analyst at the same company.1

Education

Xiaomin holds a Master of Science in Integrated Marketing Communications (IMC) from Northwestern University (2021-2022) and a Bachelor of Science in Business Administration, Marketing from The Ohio State University (2016-2020). She also participated in an exchange program at WHU – Otto Beisheim School of Management in Germany during 2019.12

Previous Experience

Before her current position, Xiaomin gained valuable experience through various internships:

• Product Marketing Intern at L'Oréal for Kérastase (November 2020 - March 2021), where she was involved in market due diligence and campaign development for new product launches.
• B2B Marketing Intern at Greif, Inc. (April 2019 - May 2020), focusing on market assessments.
• Marketing Intern at TRC (March 2018 - May 2019), where she contributed to internal marketing and communications initiatives.12

Skills and Expertise

Xiaomin is recognized for her consumer-centric, data-driven marketing approach, with expertise in:

• Consumer insights
• Design thinking
• Data analytics
• Market research
• Brand strategy

Her ability to improve user experiences and drive business growth through cross-functional collaborations is notable. She is fluent in English and Chinese and has advanced proficiency in German.1

Additional Information

Xiaomin has received several honors, including being part of the Cum Laude Society and being recognized as an AP Scholar with Distinction. She is also certified in Advanced Google Analytics.1