Xabier Olazabal

Xabier Olazabal is a prominent figure in the advertising and marketing industry with over 30 years of experience. He joined MARCO in 2022 as the Managing Partner of MARCO Advertising, leading the company's new Creativity & Brand Experience division.12

Prior to joining MARCO, Olazabal held several high-profile positions at Publicis Groupe:

• Co-chairman of Publicis Groupe España
• Country CEO of Publicis Communications in Spain
• CEO of Publicis WorldWide Spain1

During his 17-year tenure at Publicis, Olazabal worked with major national and international brands such as Telefónica, Garnier, Renault, Liberty, Turismo de México, Sanofi, Carrefour, BMW, and Heineken.1

Olazabal has been actively involved in the advertising industry beyond his corporate roles:

• Jury member at major creative festivals
• Co-director of the El Sol Festival in 2017 and 2018
• Member of the Executive Committee of the ACT (Asociación de Agencias de la Creatividad Transformadora)1

He has also contributed to advertising education by giving conferences and workshops at leading Spanish universities and leading the CEU Publicis Masters in Advertising Creativity and Innovation.1

At MARCO, Olazabal's responsibilities include business development, promoting improvement strategies, and complementing the current service model. His role is crucial in maximizing MARCO's potential and reinforcing the agency's commitment to generating innovative campaigns.1

It's worth noting that after his time at MARCO, Olazabal became the CEO of Flash, a creative agency, in 2024.3