Xabier Olazabal

Xabier Olazabal is a client engagement and business development executive with a strong focus on innovation and digital transformation in the advertising, retail, communication, and technology industries.

With over 20 years of experience, he has a track record of driving agency growth and profitability through exceptional leadership skills and deep digital expertise.

Xabier holds a degree in Information Science from Complutense University in Madrid and a Master in Marketing from Escuela Superior de Estudios de Marketing (ESSEM).

His career includes roles at top communication groups such as EUROCOM, VODAFONE SPAIN, Y&R, and Publicis, where he held positions like CEO and Country CEO across various creative units.

At MARCO, he served as Managing Partner leading the integration of communication and creative processes in one of the leading consulting firms in the European market.

Throughout his career, Xabier has collaborated with renowned brands like Telefónica, LÓreal, McDonalds, BMW, and Heineken, among others.