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Wouter Deroost
We are hiring! - Interested in marketing that works? - Founder at STRAREX - Strategic Marketing Agency
Professional Background
Wouter Deroost is a distinguished marketing professional with a robust background in international marketing and strategic management. He is the founder of STRAREX, a strategic marketing agency that has quickly gained a reputation for delivering innovative marketing solutions tailored to meet clients' needs. Before launching STRAREX, Wouter made significant contributions as a Senior Global Pricing and Product Strategy Executive at Aston Martin Lagonda Ltd. His responsibilities included developing global pricing strategies and managing product strategy, which played a critical role in the brand's global positioning and profitability.
Wouter's career at Aston Martin began with a role in product marketing and planning, where he honed his skills in market analysis and product lifecycle management. His knack for identifying market trends and consumer needs was further developed through his strategic marketing leadership role at Viisiteam, where he led marketing initiatives that garnered attention and resulted in growth for the company. Wouter also has hands-on experience in a marketing placement at S A Christensen & Co. A/S, which bolstered his comprehensive understanding of diverse sectors within the marketing field. His journey into the professional world initiated with a brief yet impactful stint as a security agent at G4S while he was pursuing his studies, showcasing his strong work ethic and commitment to his professional development.
Education and Achievements
Wouter's educational background is as impressive as his professional endeavors. He began his academic journey at UC Leuven-Limburg, where he studied for a Bachelor's degree in Business, Management, Marketing, and Related Support Services, graduating with Distinction. His bachelor’s education laid the foundation for his strong marketing acumen and business strategy development.
He furthered his expertise by studying at IBA Erhvervsakademi Kolding in Denmark, completing a program in International Marketing that earned him Distinction. This formative experience allowed him to understand marketing principles on a global scale, equipping him with the perspectives and skills to navigate the complexities of international business.
Wouter then pursued a Master of Science in Strategic Marketing at Coventry University in the UK, where he not only expanded his knowledge but also received the Course Tutors Prize, a testament to his exemplary performance and passion for the field of marketing. His educational achievements were capped with further studies in Advanced Business Management, Marketing Communication, also at UC Leuven-Limburg, where he graduated with Great Distinction.
Notable Achievements
- Founder of STRAREX: Wouter established STRAREX, turning his vision for a strategic marketing agency into reality. His leadership in this role underscores his entrepreneurial spirit and capacity to innovate in the marketing sector.
- Senior Global Pricing and Product Strategy Executive: His tenure at Aston Martin represents a significant professional milestone, where his strategies impacted product price points globally, contributing to the brand's luxury market stature.
- Recognition as Course Tutors Prize Winner: This accolade from Coventry University reflects his academic excellence and has distinguished him among peers in the competitive field of marketing.
- Experience Across Multiple Organizations: Wouter’s varied roles in several distinguished organizations underline his adaptability and breadth of knowledge in marketing and product strategy.
Wouter Deroost continues to shape the marketing landscape with a focus on strategic innovation and customer-centric solutions, leveraging his rich education and diverse professional experiences to drive results and influence positive change within the industry.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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