Wout Laban

Wout Laban is a seasoned professional in customer success and growth marketing with a diverse background in technology and design. Professional Background

Currently, he serves as the Vice President of Customer Success NAM & EU at CleverTap, a role he has held since July 2022.2 Prior to this, he worked at Leanplum in various customer success roles, including:

• Vice President of Customer Success & Services, Global (November 2021 - July 2022)
• Head of Customer Success, Global (May 2020 - November 2021)
• Manager of Customer Success, EMEA & APAC (January 2019 - May 2020)

Education and Early Career: Laban studied Communication and Multimedia Design at NHL Hogeschool from 2010 to 2014.2 He has an interesting background that includes:

• An exchange year at Scranton High School in Arkansas at age 16
• Early career roles in content management and internships at companies like Rockstart and TQ

Professional Expertise: He specializes in helping mobile-first companies with:

• Engagement
• Retention
• Product optimization
• Growth marketing
• Organizational alignment

Skills and Interests: Laban possesses skills in product management, growth marketing, interaction design, community management, and entrepreneurship.1 He has worked with notable companies like Rabobank, AB InBev, and Liberty Global, helping them develop new products and services.2

Current Focus: His professional mission involves helping organizations build growth teams and cultures "set up for success" through strategic frameworks and analytical approaches.2