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Woo Chung
Head of Design @Hyundai Card | ex-Lyft, LINE Corp, Samsung, Logitech…
Woo Chung is a talented designer and strategic thinker based in the SF Bay Area, with over 12 years of experience in brand design, strategy, art direction, and digital/product experience.
Currently, Woo is excelling as a design lead at Lyft, where he oversees performance-based growth marketing campaigns, collaborating with cross-functional teams to create engaging concepts across various digital mediums and channel partners.
Woo's expertise spans across Information Design, Visual Design, Creative/Art Direction, UI/UX design, Prototyping, User Research, Digital Brand Experience, Product Branding, and Typography.
He holds an MFA in Graphic Design from Rhode Island School of Design and a BFA in Graphic Design from Virginia Commonwealth University.
Woo has held significant roles in various prestigious organizations such as Lyft, Samsung Electronics America, Logitech, Landor, Johnson & Johnson, Interbrand, and Total Design.
Additionally, Woo has contributed to the design field as a Teaching Assistant/Workshop Instructor at Rhode Island School of Design and through roles at the RISD Museum and Ideas On Purpose.
