Suggestions
Wonny Lee
CEO at ELOREA
Wonny Lee is the Founder and CEO of ELOREA, a Korea-inspired fragrance brand.13 With over 15 years of experience in investing and operating consumer businesses, Lee is a seasoned executive in the industry.1
Professional Background
Before founding ELOREA, Wonny Lee held several notable positions:
ELOREA
ELOREA, which stands for "Elements of Korea," is a fragrance brand that draws inspiration from Korean culture and heritage.3 Lee co-founded the company with Su min Park.7 The brand has gained attention in the fragrance industry:
- In 2022, ELOREA secured funding in a seed round, demonstrating investor confidence in the brand's potential6
- The company is part of a growing trend of BIPOC-founded fragrance brands that are gaining prominence in the market7
Personal Insights
Wonny Lee has shared personal reflections on the concept of home and its connection to scent:
On the smell of home:: Lee has stated, "Home was the kitchen," highlighting the importance of culinary scents in his perception of home.345
Lee is active on LinkedIn, where he frequently shares updates about ELOREA and insights into the fragrance industry. His LinkedIn profile shows that he has over 500 connections, indicating a strong professional network.1