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    Wonny Lee

    CEO at ELOREA

    Wonny Lee is the Founder and CEO of ELOREA, a Korea-inspired fragrance brand.13 With over 15 years of experience in investing and operating consumer businesses, Lee is a seasoned executive in the industry.1

    Professional Background

    Before founding ELOREA, Wonny Lee held several notable positions:

    • Managing Partner at Detail Provisions, based in Dallas, Texas2
    • Head of Digital Marketing at Greats2

    ELOREA

    ELOREA, which stands for "Elements of Korea," is a fragrance brand that draws inspiration from Korean culture and heritage.3 Lee co-founded the company with Su min Park.7 The brand has gained attention in the fragrance industry:

    • In 2022, ELOREA secured funding in a seed round, demonstrating investor confidence in the brand's potential6
    • The company is part of a growing trend of BIPOC-founded fragrance brands that are gaining prominence in the market7

    Personal Insights

    Wonny Lee has shared personal reflections on the concept of home and its connection to scent:

    On the smell of home:: Lee has stated, "Home was the kitchen," highlighting the importance of culinary scents in his perception of home.345

    Lee is active on LinkedIn, where he frequently shares updates about ELOREA and insights into the fragrance industry. His LinkedIn profile shows that he has over 500 connections, indicating a strong professional network.1

    Highlights

    How to Fundraise in a Bear Market | BoF - The Business of Fashion

    Related Questions

    What inspired Wonny Lee to start ELOREA?
    What is Wonny Lee's background before founding ELOREA?
    How did Wonny Lee transition from Greats to ELOREA?
    What are some unique features of ELOREA's fragrances?
    How has Wonny Lee's experience at Detail Provisions influenced ELOREA?
    Wonny Lee
    Wonny Lee, photo 1
    Wonny Lee, photo 2
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    Location

    New York, New York, United States