Winnie Lee

Winnie Lee is a seasoned creative professional with over 20 years of experience in Advertising, Branding, Integrated, and Digital agencies across various global locations like London, Singapore, Shanghai, and Helsinki.

She has worked with a diverse range of high-profile clients including American Express, British Airways, Coca-Cola, Microsoft, Nokia, Sephora, and Starbucks, among others, on projects covering branding, digital/print design, spatial/experiential design, direct marketing, and videos/animations.

Winnie completed her Master's degree with distinction in Graphic Branding & Identity at the London College of Communication, University of the Arts London (UAL) in 2012, after which she founded her own design studio focusing on branding for startups and global brands.

Her creative approach involves understanding client products deeply, incorporating insights, and translating them into comprehensive branding and design solutions. Winnie specializes in Branding & Identity, Art direction, Concept development, and Graphic Design for both print and digital mediums.

She pursued education in Graphic design, Branding & Identity design, Typography, and Advertising at Nanyang Academy of Fine Arts, along with her MA in Graphic Branding & Identity at University of the Arts London.

Throughout her career, Winnie has held various roles such as Freelance Branding & Digital Creative, Co-Founder/Director of Brand & Art, Senior Art Director at Touch Worldwide Ltd, Contra Integrated Creative Services, M&C Saatchi Singapore, and 141 Bates Singapore, as well as Junior Art Director at TBWA Singapore.