Winnie Xia, MS, CSM

Winnie Xia is a Digital Product Manager at Mercedes-Benz Financial Services USA LLC, based in Farmington Hills, Michigan. She holds a Master of Science degree and is a Certified Scrum Master (CSM). With over nine years of professional experience, she has spent six years in digital product management and three years in media roles.

Professional Experience

• Current Role: Since March 2023, Winnie has been leading the Digital Sales Experience at Mercedes-Benz Financial Services USA LLC.

• Previous Roles:

  • Senior Product Manager at Razorfish (May 2022 - February 2023), where she worked on customer data platforms and personalization projects.
  • Research Manager at FleishmanHillard TRUE Global Intelligence (February 2021 - May 2022), focusing on customer insights and analytics.
  • Assistant Manager at Mercedes-Benz Financial Services China (April 2016 - October 2020), where she participated in global leadership development and digital initiatives.

Education and Certifications

Winnie is an alumna of the CAReer program, a leadership development initiative at Daimler, and has additional certifications in digital marketing and analytics from UCLA and Google. She is proficient in various digital tools and platforms, including JIRA, Confluence, and Google Analytics, and is bilingual in Chinese and English.

Personal Background

Winnie Xia identifies as a global citizen, having lived in China, the USA, Germany, and Brazil. She has actively engaged in diversity initiatives and has served as a diversity ambassador at her previous workplaces.1