University of Nottingham

University of Wollongong

University of Victoria

Oak Bay Secondary School

Head of Hong Kong at Grayling

Sun Life

Communications Director, Asia

Head of Communications, International HuBS

Client Counseling
• Provide proactive and strategic counseling to Huawei Consumer Business Group
(CBG)
• Devise global integrated communication strategy and CSR programs to continue telling the
product innovation story of Huawei 
• Manage global content programme to generate different types of PR and social content for
global and local market amplification
• Formulate thought leadership and media sponsorship programs to attract app developers
joining the Huawei Mobile Service ecosystem 
• Identify potential issue/crisis scenarios and work out the tactics/ messaging on all possible
outcomes
• Monitor media landscape and engage stakeholders to drive positive coverage or favorable
viewpoint on Huawei
• Devise media strategy to drive positive coverage

Office and team management
• Built and set up Grayling Hong Kong as the hub office for the Huawei global account
• Lead and manage the Hong Kong team, as well as the global PR team by paying close attention
to the team's career and personal development
• Accountable for resource planning of the team to avoid over- or under- servicing 
• Maintain high morale and motivation within the Hong Kong office and global PR team
• Responsible for the office's profit and loss and hitting the account's profitability targets

Grayling

Head of Hong Kong

Overall responsibilities
• Responsible for business development, targeting Chinese companies going global and US/UK
companies going China
• New client wins include: iFlytek, OnRobot, China Mobile International, TCL, Habana Labs,
Atmosic, Bridgewater Associates (Ray Dalio's new book)
• Maintain good relationship with key clients and identify organic business growth opportunities
• Key clients include: Global Foundries, Huawei Consumer Business Group (CBG), Huawei
Public Affairs & Coporate Department (PACD), Global Foundries, Applied Materials, Entegris,
MediaTek
• Manage a team of 15 across HK, Shanghai and Beijing

Racepoint Global

Vice President, Technology

• Assist the General Manager of Hong Kong in business development and team management
• Provide day-to-day counsel to key clients such as ZTE, Hong Kong Science and Technology Park,
Lenovo, Hong Kong Internet Registration Company, Ricoh and Microsoft
• Provide counsel and media training to C-Suite at the Hong Kong Science and Technology Park,
Hong Kong Internet Registration Company and Ricoh; manage and oversee corporate events,
media relations, issues and crisis management

Cohn & Wolfe Hong Kong

Senior Account Director - Tech and Corp Practice

• Develop integrated communication strategy to clients including Hong Kong Cyberport, Fuji
Xerox, Inside Bitcoin, MediaTek, Alcatel One Touch and Microsoft 
• Conduct executive media trainings, storytelling and key messaging workshops for Fuji Xerox
and Hong Kong Cyberport
• Handle issues and crisis for Hong Kong Cyberport; develop media statements, FAQs and
messaging
• Plan, manage and oversees the first Microsoft Surface launch event in Hong KongDevelop integrated communication strategy to clients including Hong Kong Cyberport, Fuji
Xerox, Inside Bitcoin, MediaTek, Alcatel One Touch and Microsoft 
• Conduct executive media trainings, storytelling and key messaging workshops for Fuji Xerox
and Hong Kong Cyberport
• Handle issues and crisis for Hong Kong Cyberport; develop media statements, FAQs and
messaging
• Plan, manage and oversees the first Microsoft Surface launch event in Hong Kong

Waggener Edstrom Communications

Head of Technology and Corporate Practices

• Develop integrated communication plans and provide day-to-day counsel to clients including
Digital Realty; Splunk; BlackBerry, Rakuten Global, VMWare
• Conduct media training for executives at Orange Business Services and VMWare
• Review and polish key message documents and press materials
• Plan, manage and oversee BlackBerry 10 launch events and KOL relations in Hong Kong
• Handle issues and crisis for BlackBerry

Text100 Global Communications

Account Director

Public Affairs, Issues and Crisis Management, Event Planning, Copywriting and Translations

Winky Moon