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Wilson Peters
VP, Global Customer Success
Professional Background
Wilson Peters is a highly accomplished media professional with a rich background in media strategy and planning, display advertising, location-based advertising, research and sampling, client services, and team management. Throughout his career, he has demonstrated an exceptional ability to lead teams and enhance customer experiences, making substantial contributions to the organizations he has worked with. Wilson's journey in the media landscape spans over several prominent positions, which have equipped him with a diverse set of skills and insights critical for success in the ever-evolving media industry.
Career Path
Wilson Peters has held a series of significant roles primarily at Cint, a renowned global technology company focused on providing market research solutions. His journey at Cint began as a Media Associate and propelled him upward to become the Vice President of Global Customer Success. In this pivotal role, Wilson oversaw client relationships and ensured that customers received continuous value from their partnership with Cint. His commitment to client success and strategic thinking resulted in improved customer satisfaction and retention rates.
Before his time at Cint, Wilson garnered experience at Lucid, LLC, starting as a Manager of Customer Success and climbing all the way to the Senior Director position. His leadership here sharpened his ability to manage diverse teams and develop effective client engagement strategies, making him a sought-after asset in any organization. Wilson began his career at GroundTruth, where he excelled in account management roles, consistently delivering high-performance metrics and establishing trusted connections with clients. His multi-faceted experience across various companies contributes to his well-rounded expertise in media and client success management.
Education and Achievements
Educational Background
Wilson Peters earned a Bachelor of Arts degree in Studio Art, History, and Art History from Kenyon College. This multidisciplinary education not only fostered his creative skills but also instilled a deep appreciation for narrative and visual communication—an asset beneficial to his media career. Additionally, Wilson completed his foundational studies at Delbarton School, where he developed early interests and talents that would later blossom into a successful professional journey.
Notable Achievements
Wilson’s career is marked by several noteworthy achievements. His work in client services has prominently positioned him as a key figure in enhancing user experiences and fostering long-term client relationships. Under his leadership, teams have achieved significant milestones that reflect consistent growth in revenue and customer satisfaction. His prowess as a communicator, combined with his strategic insight, has facilitated successful campaigns across various platforms, ensuring that clients' objectives are met with precision and creativity.
Moreover, Wilson is known for his commitment to his personal interests outside of work. As an avid hiker and mountain biker, he embraces the outdoors, demonstrating a passion for exploration and adventure. His dedication to competition BBQ adds another layer to his personality, highlighting his enthusiasm for culinary arts and teamwork. Wilson is a firm believer that these hobbies enhance his professional life by fostering creativity, resilience, and a sense of community.
Additional Areas of Expertise
Wilson Peters has honed a variety of skills throughout his career that resonate well with current market demands. His expertise encompasses:
- Media Strategy and Planning: Wilson employs strategic foresight in his media planning to optimize reach and engagement for his clients.
- Display and Location-Based Advertising: His proficiency in these areas has enabled clients to leverage targeted advertising effectively, driving impactful results.
- Research and Sampling: Wilson has successfully helped organizations implement research methodologies that yield actionable insights into consumer behavior.
- Client Services and Team Management: His leadership style fosters a collaborative environment, enhancing team dynamics and overall performance.
Wilson’s participation in through-hiking both the Long Trail in Vermont and the Appalachian Trail demonstrates his determination and commitment to excellence in all aspects of his life. These experiences not only enrich his personal life but also influence his professional endeavors, as they instill values of perseverance and resilience—qualities that are vital in the fast-paced media industry.
Overall, Wilson Peters embodies a blend of professional excellence and personal passions, making him a well-rounded individual whose contributions to the media field continue to make a significant impact. As he moves forward in his career, Wilson remains dedicated to fostering innovation and enhancing client success while embracing opportunities for continuous learning and growth.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.