Willson Cross

Willson Cross is a Canadian entrepreneur and the Co-Founder & CEO of Borderless AI, a company that focuses on automating global payroll solutions using generative AI technology. Based in Toronto, Ontario, he has a strong background in startups and technology.

Professional Background

• Borderless AI: Willson leads this innovative company, which aims to streamline international team management through an AI agent designed for global HR tasks, including generating employment agreements and automating expense reimbursements.12
• GoFetch: Prior to his current venture, he co-founded GoFetch, a prominent pet services platform in Canada, which he helped grow before selling it in 2018.12
• UBC Bitcoin Jobs: He also founded this online job board aimed at university students interested in cryptocurrency during his early college years.1

Education

Willson Cross attended New York University but left after three years to pursue entrepreneurial opportunities in the tech sector.12

Vision and Impact

Under his leadership, Borderless AI is positioned as a pioneer in the application of AI within HR, reflecting a broader trend towards vertical-specific AI solutions in various industries.23