William Taggart

William Taggart is a marketing and communications strategist specializing in genetics companies, with a focus on DTC and clinician audiences. With a background in journalism, he upholds high editorial standards in his work. William has a broad range of experience in health care marketing and communications, including brand development, customer acquisition, digital marketing, and online community building.

William studied BA in Journalism and History at the University of North Carolina at Chapel Hill. His academic background provides him with a solid foundation for his career in marketing and communications.

William Taggart has held significant positions in various organizations, such as being the Senior Director of Marketing and Communications at Genome Medical, Inc. He has also served as the Director of Marketing and Communications, Director of Marketing, and in other key roles at Genome Medical, Inc. Prior to this, he contributed as a Senior Manager in Commercial Marketing at 23andMe and in Global Communications at Carl Zeiss Meditec Inc. He has also held roles at American Academy of Ophthalmology, National Psoriasis Foundation, and other distinguished organizations in marketing, communications, and journalism.

William's career journey includes roles like a Copywriter at Lowe Bozell McAdams, where he honed his writing skills, and as the Washington Editor at Institutional Investor. Before transitioning into the field of marketing, he began his professional journey as a Reporter at Fairfax Journal and The Daily Tar Heel, gaining valuable experience in journalism.

With a rich tapestry of experiences spanning journalism, communications, marketing, and leadership roles in renowned organizations, William Taggart brings a wealth of expertise to the marketing and communications realm, especially within the healthcare and genetics industries.