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William Rutter
MDes + MBA Student at the IIT Institute of Design + Stuart School of Business
William Rutter, Founding Contributor at Positive Sum Design Institute
William Rutter is a Principal at Wrye Design Lab, LLC, a boutique design firm focused on social impact and ethical design practices. He co-founded the Positive Sum Design Institute (positivesumdesign.org), an organization that seeks to support the creation of positive-sum systems and displace zero-sum bias from a position of privilege in popular culture and thinking. 1
As a Founding Contributor at the Positive Sum Design Institute, Rutter participates in bi-weekly positive sum design dialogues and contributes to the Positive Sum Design literature through the PSDI blog. 1
In addition to his work at Wrye Design Lab and PSDI, Rutter has held various design and research roles, including:
- Healthcare Science Delivery and Innovation Designer at UChicago Medicine 1
- Experience Research Lead & Design Program Manager at iBiology 1
- Usability Research & Design Consultant at Newyu, Inc. 1
- UX Researcher and Designer at GrowthX Academy 1
Rutter holds an MDes + MBA from the IIT Institute of Design and Stuart School of Business. 12
