William Reed

William Reed is a creative and analytical marketing leader with 18 years of experience developing international marketing teams and strategies.

As the Head of International Marketing at Scandinavian Airlines, William successfully led multiple marketing teams across 20 global markets, consistently achieving revenue and return-on-marketing-investment (ROMI) targets.

He has a strong background in project leadership, introducing marketing tools to improve efficiency, mitigate revenue risks, and enhance digital attribution of media.

With a Master's degree in Mathematics (Astronomy & Computation) and a Bachelor's degree in Mathematics, William combines a highly creative and mathematical mindset to drive revenue generation and brand maintenance.

Having worked in London, Stockholm, and Tokyo, William has extensive experience in liaising with international teams and external partners, delivering award-winning projects and campaigns.

William's expertise extends to business intelligence, market analysis, and sales, enabling effective cooperation between marketing and sales teams while focusing on value-added strategies.

He excels in presenting at all levels of organizations and externally, demonstrating a unique perspective and strong commercial mindset for achieving key marketing objectives.

William is open to discussing potential opportunities with organizations seeking a strategic marketing leader with a track record of successful project management and team building.