William Putsis

UNC Chapel Hill Professor and author of The Carrot and The Stick and Compete Smarter Not Harder

William Putsis is a seasoned professional with over 25 years of experience working with companies, offering practical tools and cutting-edge academic approaches to enhance their bottom line.

With a background in Economics, William holds a Master's and Ph.D. from Cornell University, providing him with a solid foundation for his work.

During his career, William has held various key positions including Professor at UNC Kenan-Flagler Business School, President/CEO at Chestnut Hill Associates, and Professor at top institutions like London Business School and Yale School of Management.

Additionally, William is a published author, having written for reputable publications such as CEOWORLD magazine and authored books like 'The Carrot and the Stick' and 'Compete Smarter, Not Harder.'

His expertise spans diverse areas including game theory, segmentation, advanced pricing, and market research, enabling him to assist companies in strategic decision-making related to market competition, customer targeting, and effective tactics.