William Putsis

UNC Chapel Hill Professor and author of The Carrot and The Stick and Compete Smarter Not Harder

William Putsis is a prominent academic and business strategist, currently serving as a Professor of Marketing, Economics, and Business Strategy at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He has held this position since July 2001 and also teaches executive programs at institutions such as Yale School of Management and DukeCE.1 2

Professional Background

Current Roles:
- CEO of Knapp Capital Management (since August 2024) .1
- External Advisory Board Member and Opinion Columnist for CEOWORLD magazine since 2020.1
- President/CEO of Chestnut Hill Associates, a strategic consulting firm he founded in 1995.2
Previous Academic Positions:
- Professor at the London Business School (1997-2003) and Associate Professor at the Yale School of Management (1990-1997).1
- Assistant Professor at Cornell University (1988-1990).1

Education

Putsis earned his MS and PhD in Economics from Cornell University, completing his studies between 1981 and 1987.1

Publications

He is the author of several influential books, including:

"Compete Smarter, Not Harder" (2013), which focuses on strategic market prioritization.
"The Carrot and the Stick: Leveraging Strategic Control for Growth" (2020), which extends his concepts on strategic control to various market opportunities.2

Contributions

Putsis is recognized for his work in competitive strategy development, innovation management, and marketing strategy. He has also co-founded several consulting firms focused on strategic growth and competitive analysis, such as CADEO Economics and The Paradox Team.2 His insights are shared through various platforms, including podcasts where he discusses marketing strategies relevant to contemporary businesses.

In summary, William Putsis is a well-respected figure in academia and consulting, with a strong focus on strategic marketing and economics. His contributions through teaching, writing, and consulting have made significant impacts in both educational and business sectors.