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William Lima
Senior Manager of Ecommerce at Samsung - Online Sales Strategy and Channel Development
Professional Background
William Peter Lima has established a remarkable career characterized by vertical growth and recognition across multinational companies, including industry giants such as Samsung, Sony, and NEC. His extensive experience spans three diverse markets: Brazil, Latin America, and Korea, where he honed his expertise especially during his tenure at Samsung Headquarters. Known for his leadership capabilities, he has played a pivotal role in various aspects of product marketing management, business strategy, and sales. In recent years, Lima has excelled in digital transformation, spearheading initiatives that elevate the online consumer experience across a diverse range of electronic products. His work encompasses e-commerce and channel management, focusing on marketplace development and omnichannel strategies that enhance customer interactions with products like TVs, audio systems, refrigerators, washing machines, vacuum cleaners, and air conditioning units.
Education and Achievements
William’s educational background is equally impressive, contributing significantly to his professional journey. He pursued a Master of Business Administration (MBA) with a concentration in Commercial Strategy and Planning at FIA - Fundação Instituto de Administração, which laid a strong foundation for his strategic thinking and planning capabilities. Additionally, he expanded his strategic acumen by studying Advanced Topics in Strategy at the University of Laverne.
With a Bachelor’s degree in Electronic Engineering from UNISANTA, Lima possesses a solid technical grounding, which complements his business expertise remarkably. To stay ahead in the fast-evolving digital landscape, he engaged in further studies, including a specialization in Digital Strategies for Business at Emeritus, as well as a Postgraduate Diploma in Digital Business, also from Emeritus. These educational credentials underscore William’s commitment to lifelong learning and adapting to market needs.
His pursuit of excellence is evident in the numerous roles he occupied at Samsung and Sony, where he has delivered exceptional results. At Samsung Electronics, as an Ecommerce Senior Manager, Lima led advancements in D2C (Direct-to-Consumer) initiatives for key product lines such as TVs, audio devices, monitors, and major appliances. He was also instrumental in new business development, serving as a Senior Manager focused on innovation and market growth. His exemplary performance as the Senior Product Marketing Manager for Samsung Brazil's TV and AV division showcased his ability to navigate complex marketing landscapes and deliver impactful strategies. William’s experience as Product Manager for Samsung’s TV and AV business at both the headquarters and Latin America level further highlights his robust industry expertise.
Before his time at Samsung, he made significant contributions to the Sony Electronics Brazil team as the TV Product Manager, where he was responsible for developing and implementing marketing strategies tailored to the Brazilian market.
William’s professional narrative is powered by a digital mindset and strong analytical abilities, which he has consistently leveraged to drive business success and enhance customer satisfaction. His core values of respect, honesty, ownership, and a mindset to 'think bigger' align with the best practices in contemporary business management, reinforcing his role as a leader capable of inspiring teams and nurturing innovation.
Achievements
- Elevating Samsung’s e-commerce capabilities, significantly improving the online consumer experience in electronics.
- Successfully managing product marketing strategies for a wide range of electronic products, contributing to overall sales growth and brand visibility.
- Leading the development of innovative digital channels like Market Place and Mobile App functionalities that streamline consumer access to electronic goods.
- Executing comprehensive omnichannel strategies that support consumer engagement across various platforms, enhancing reach and usability.
- Cultivating strong partnerships and developing new business opportunities, notably during his tenure as Senior Manager for New Business Development.
Key Skills and Expertise
- Product Marketing Management
- Digital Transformation Strategies
- E-commerce and Omnichannel Solutions
- Market Development and Business Strategy
- Consumer Electronics Expertise (TVs, Audio, Appliances)
- Strong Analytical and Communication Skills
- Leadership and Team Development
William Peter Lima’s diverse and dynamic professional background not only showcases his expertise in electronic product marketing and strategy but also reflects his adaptability and commitment to fostering innovation within the industry. With a rich history of achievements and a forward-thinking approach, he continues to be a vital resource in the realm of digital transformation and consumer engagement.
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