William Lee

Head of Digital Products and Innovation at beIN Asia Pacific

William Lee is a seasoned digital media executive currently serving as the Head of Digital Products and Innovation at beIN Asia Pacific. Here are some key details about his background and role:

Professional Experience

William Lee has been with beIN Asia Pacific since January 2017, where he leads the development of the company's OTT platform, beIN SPORTS CONNECT.1 In this role, he is responsible for:

Innovating and building the regional digital product strategy and roadmap
Delivering a best-in-class digital subscription and advertising e-commerce platform across 12 countries in Asia Pacific
Leading cross-functional teams to run an Innovation Lab for high-impact customer-focused features
Growing and experimenting with new D2C and B2B digital business models
Developing and operating AI/ML powered data warehouses to solve complex business problems

Previous Roles

Prior to joining beIN, William held several senior positions in the digital media industry:

Vice President of Digital Content Business, Asia Pacific at Leshi Internet Information & Technology Corp. (2016)
Co-Founder and Chief Product Officer at AsiaMX (2015-2016)
Senior Vice President, Digital Business and Technology at MediaCorp Pte Ltd (2013-2015)
Director, IPTV and OTT Product Development and Marketing at SingTel (2010-2013)
Senior roles at NBCUniversal and Singapore Press Holdings

Education

William Lee holds impressive academic credentials:

SM in Management of Technology (MBA equivalent) from MIT Sloan School of Management
Bachelor's degree in Computer Science and Engineering from Carnegie Mellon University1

Expertise

With over 20 years of experience, William specializes in:

Building digital products and services for OTT businesses
Driving digital strategy and operations
Developing and expanding product innovations
Optimizing the digital value chain
Leading successful transformation projects1

William Lee's extensive experience and leadership in digital products and innovation make him a key figure in beIN Asia Pacific's digital strategy and operations.

Experience

Head of Digital Products and Innovation at beIN Asia Pacific (January 2017 - Present)

Vice President of Digital Content Business, Asia Pacific at Leshi Internet Information & Technology Corp. (January 2016 - December 2016), Co-Founder and Chief Product Officer at AsiaMX (April 2015 - January 2016), Senior Vice President, Digital Business and Technology at MediaCorp Pte Ltd (January 2013 - March 2015), Director, IPTV and OTT Product Development and Marketing at SingTel (June 2010 - January 2013), Senior Manager, Commercial and Network Development, Asia Pacific at NBCUniversal (November 2007 - February 2010), Senior Manager, New Media at Singapore Press Holdings (August 1994 - November 2007)

Education

SM, Management of Technology from MIT Sloan School of Management (2002 - 2003), BSc, Computer Engineering and Computer Science from Carnegie Mellon University (1990 - 1994), Economics at Raffles Junior College (1986 - 1987), Science at Raffles Institution (1982 - 1985)