William Keenan is a seasoned business leader and expert in payment systems, banking, insurance, marketing, profit optimization, and turnarounds. He is currently the Group Chairman and CEO of De Novo Corporation, a group of companies that includes an advertising agency, a consultancy, and a Fintech entity. Keenan has extensive experience in the financial sector, having served in senior management positions at NatWest Bank, N.A. USA, Allied Irish Bank, Mellon Bank, and Atlantic Financial, among others. He has also chaired the US WEST Communications Payments Systems Council and served on the Value Exchange (FDC) Board of Directors. Keenan is a frequent international speaker, and his insights are sought by major media outlets. He holds a BS in Business Administration and Management (General) from Richard Stockton College of New Jersey and a Masters in International Management, International Business from Thunderbird School of Global Management.