William Gibson

Will Gibson is a research professional with a diverse background in market research, statistics, archaeology, and public opinion research. With a Bachelor's degree in History and a minor in Politics from Queen's University, he went on to study marketing research at Algonquin College of Applied Arts and Technology before taking an exchange semester at University College Maastricht.

He has held positions at Cadillac Fairview, where he worked as a Consumer Research Analyst before being promoted to Manager, Customer & Client Insights. Prior to this, Will worked at Nielsen as a Senior Market Research Analyst and Research Analyst. He also has experience working at Statistics Canada, where he started as a Project Officer for the Job Vacancy and Wage Survey before being promoted to Production Officer. Will has also worked in public opinion research and compliance database management.

Will has a passion for using data to tell compelling stories and applies a forensic approach to research. He is an excellent communicator and is skilled in managing and analyzing large data sets.