William Ketchum

William E. Ketchum III is a seasoned multimedia journalist with a passion for exploring the realms of music, culture, and society. With an extensive career spanning nearly two decades, he has crafted impactful content featured in renowned publications such as VIBE, Vulture, GQ, Complex, Billboard, Guardian, NPR, MTV, XXL, and Ebony.

His expertise extends beyond traditional journalism as he has lent his insights as a commentator for prominent shows on NPR and BBC. William collaborates closely with record labels and artists, leveraging his platform to narrate their narratives effectively.

Currently serving as the Senior Culture Editor at Mic, William spearheads comprehensive coverage that delves into the convergence of arts and entertainment with pivotal themes like race, politics, and social justice. His role underscores his commitment to exploring how cultural elements intertwine with broader societal issues.

William E. Ketchum III's educational background includes a Bachelor's degree in Journalism from Michigan State University, which laid the foundation for his distinguished career in the media landscape. His professional journey highlights his versatility and dedication to fostering meaningful dialogues within the cultural landscape.

Throughout his diverse career, William has held key positions in various prestigious organizations such as Senior Editor at Mic, Deputy Editor at Vibe, Senior Editor at REVOLT MEDIA & TV, Weekend Editor at Okayplayer, Entertainment Reporter at MLive.com, and more. These roles underscore his versatility and ability to adapt to different platforms and audiences.

William's extensive experience encompasses roles ranging from Writer and Editor to Producer and Commentator, showcasing his multifaceted skill set. His career trajectory reflects a deep engagement with music journalism, cultural critique, and social commentary, positioning him as a driving force in shaping contemporary media narratives.

In addition to his editorial roles, William has also demonstrated his leadership skills as Co-President at COMunity and as a Campus Representative at the Hip Hop Journalism Association. These positions highlight his commitment to community engagement and nurturing the next generation of media professionals.