California Polytechnic State University-San Luis Obispo

Santa Clara University

VP, Product/TME at Aruba, a Hewlett Packard Enterprise company

- P/L responsibility for campus and data center solutions, Instant On portfolio from product definition/business case to lifecycle management 
- Responsible for 1200+ engineers spanning ASICs, software and platforms
- Global product operations including POC, RFP, competitive, enablement, and GTM operations
- Lead team of 80+ people focused on innovation, pre-sales, and enablement across all Aruba products lines

Aruba, a Hewlett Packard Enterprise company

VP, Product Management/TME/Global Product Ops

Octarine secures cloud-native apps, regardless of how or where they are deployed – in public and private clouds, using containers, VMs, or bare-metal. With Octarine, you get the insights and protection you need to ensure your cloud-native apps align with business and security objectives.  

Responsible for marketing, product management, and business development
- Defined and prioritized MVP and product roadmap
- Designed and executed on all outbound marketing; web, content, and demand gen
- Established sales and marketing processes including Salesforce and SDR
- Launched the company from stealth mode

Octarine (Acquired by VMware)

VP, Products and Marketing

Responsible for product management, technical marketing, and business development
- Defined and introduced Cumulus Linux,  host based product extension and analytics platform 
- Developed pricing strategy, product positioning, and GTM
- Established key OEM’s including Dell, HPE, Mellanox, and VMware
- Established hardware supply chain and the industry leading hardware compatibility list
- Created the Technology Partner Program and partnerships with leading automation, container, OpenStack and network virtualization solutions
- Developed channel strategy and setup over 30 resellers/distributors, setup Japan operations
- Built the products, technical marketing and alliances team
- Established sales and marketing processes and tools
- Launched the company from stealth mode

Cumulus Networks (acquried by NVIDIA)

VP, Products and Alliances

Head of Marketing, Products, Channel and Technology Alliances for the Networking Group

Dell

Executive Director

Responsible for Products and Marketing for the Network Division

LSI Corporation

VP Marketing

Head of Technology Group product management, responsible for Catalyst fixed configuration and blade switching marketing, products, business development and technical marketing team.  Led Cisco’s next generation switching strategy covering fixed and modular switching, wireless, and network services.  Prioritized and planned the Business Unit’s operating budget.  Grew the business from $2.5 to over $6B.

Cisco

Senior Director of Product Management

Led the ONS 15454 product management team responsible for product planning, pricing, and successful deployments at all US IXC's and PTT's.  Won the 2004 Pioneer award for product innovation.

William Choe