William Charnock

William Charnock is the Chief Strategy Officer (CSO) at Five0 Consulting, a newly launched consultancy focused on helping businesses navigate and capitalize on the growing over-50 market.12

Professional Background

Charnock is described as a uniquely experienced marketing leader who has worked in both for-profit and non-profit sectors.3 He brings extensive experience to his role at Five0 Consulting, where he works alongside founder David Page and CEO Brian Martin.1

Role at Five0 Consulting

At Five0 Consulting, Charnock is part of a team helping companies build their businesses by better appealing to today's 50+ consumers.1 The consultancy aims to challenge outdated stereotypes about older consumers and highlight the economic potential of this demographic.

Expertise

Charnock and his colleagues at Five0 Consulting have identified a particularly valuable segment they call "The Focus Five0," comprising 31 million 50+ consumers who are driving the American economy with their purchasing power and influence.1 They emphasize that this group is often overlooked and underappreciated by marketers, despite its significant economic impact.

Professional Outlook

Charnock views the over-50 market as a vast and untapped opportunity for businesses. He and his colleagues at Five0 Consulting argue that this demographic is dynamic, wealthy, and unlike any other cohort, holding over 70% of all wealth in the US.1

William Charnock's LinkedIn profile can be found under the username william-charnock-7718663, where more details about his professional experience and insights may be available.3