William Charnock

William Charnock is the Chief Strategy Officer (CSO) at Five0 Consulting, a company that launched recently to help businesses capitalize on the growing over-50 market.13 As part of the leadership team at Five0 Consulting, Charnock works alongside founder David Page and CEO Brian Martin to assist companies in better understanding and appealing to today's 50+ consumers.1

Professional Background

Charnock is described as a uniquely experienced marketing leader with a background that spans both for-profit and non-profit sectors.2 His expertise lies in helping businesses navigate the burgeoning over-50 market, which Five0 Consulting has identified as a significant opportunity for growth.1

Role at Five0 Consulting

As CSO, Charnock plays a crucial role in developing strategies to target what the company calls "The Focus Five0" – a segment of 31 million 50+ consumers who are driving the American economy with their purchasing power and influence.1 He emphasizes that this affluent group is often overlooked and under-appreciated, representing fertile ground for business growth.1

Insights and Approach

Charnock and his colleagues at Five0 Consulting aim to challenge outdated stereotypes about older consumers. They highlight that the over-50 demographic:

• Holds over 70% of all wealth in the US
• Has more disposable income and lower housing costs
• Is more dynamic and tech-savvy than commonly perceived

The consultancy's approach involves comprehensive segmentation of the Focus Five0 audience to help marketers better understand and connect with this cohort in meaningful ways.1

William Charnock's LinkedIn profile can be found under the username william-charnock-7718663, where he shares insights and updates about Five0 Consulting's work in unlocking the potential of the 50+ market.23