Valparaiso University

BINUS University

Green River College

Solving problems with engineering approach

Shopee

Regional Seller Experience

Results-oriented leader with a proven track record of success in growing and developing e-commerce marketplaces. Expertise in acquiring and managing sellers, launching tactical promotions, improving unit economics, and expanding geographical areas.

At Ula, I spearheaded the business development of the marketplace from the ground up. I acquired over 60 local principals, distributors, and wholesalers, launched tactical promotions that boosted sales, take rate, and average order value, and revamped commercial terms to improve unit economics. I also expanded the marketplace to new geographical areas.

Ula Marketplace achieved remarkable outcomes, including:
- Sales grew consistently by 1X% month-over-month to contribute 1X% to Ula's overall sales
- Margin grew steadily by 1X% month-over-month to achieve X% margin, which is high in the FMCG business
- Positive contribution margin using a consolidation logistic model by optimizing weight and volume per shipment

I have a strong track record of managing multiple stakeholders and collaborating with cross-functional teams to achieve common goals. I also have a deep understanding of data analysis and use this to drive margin and revenue growth.

I am passionate about using technology to solve real-world problems and make a positive social impact. Ula's mission to empower traditional retailers resonated with me deeply, and I am proud to be a part of this team.

Tools:
- Data: Redash, SQL, Google Data Studio, Google BigQuery, GSheet
- Demand: Clevertap
- Document: Confluence, Jira

Head of Marketplace

Ula's mission is to become the best and most trusted B2B ecommerce application in SEA
by empowering and transforming small retailers and their supply chain through technology,
providing solutions to help them dream big

My role revolves around
- Gaining deep understanding of Ula’s customers, identify gaps in product offerings and generate insights for new business opportunities for Ula
- Working with various internal teams - Product / Operations / Marketing / Sales to create go-to-market strategies, product roadmap to deliver on key business goals
- Taking an end-to-end ownership of one business opportunity and own the MVP-pilot-launch strategies and P&L for the business unit

Growth & Revenue | Entrepreneur in Residence

Driving quality property growth within RedPartner ecosystem
a) Objectives: to improve property quality addition and hence its MIB (Money in Bank alias Margin)
b) Initiatives: 
- [NEW] upgraded the property quality submission criteria to aim for properties with unique design by launching R Signature
- [Improvement] improved warm-up period by refining the right price strategy with BAR structure, improving corp sales team cohesiveness with PM team and setting up freelance photographers program across 20 cities
c) Key results: 
- improved property quality submission by 57% with higher average MIB/property in Q2 2022 cohort
- portfolio of boutique properties

RedDoorz

Director of RedPartner

Spearheading Growth & Monetization through the set up of Ancillary Revenue business in RedDoorz
a] Objectives: to create new revenue stream for RedDoorz and property partners
b) Initiatives: 
- [NEW] working with 30+ strategic partners to launch 4 NEW business: RedKitchen (cloud kitchen), RedMart (vending machine and snack rack), RedLogistic (logistic drop-off point), and RedWifi (Wifi advertising)
- [Improvement] Enhance operational excellence by introducing new upgraded vendor SOP, increasing attach rate and setting up daily vendor performance tracker
c) Key results: 
- additional $XXX,000 annual revenue generated from 120+ properties in Jakarta, Bogor, Bandung, Yogyakarta, Semarang, Surabaya, and Medan
- increased ancillary breakfast margin by 240%

Tools: 
- OKR: xto10xgoals, xto10xperformance
- Data: Tableau, Holistics, Clevertap, Google Data Studio
- Document: GSheet, GDoc, GDrive

Ancillary Revenue | Entrepreneur In Residence

Led the digital transformation of the Salim Group Healthcare Division, with a focus on incubating healthcare startups and enabling digital transformation over hospitals and healthcare insurance.

Key Responsibilities:
- Developed and implemented a digital transformation strategy for the Salim Group Healthcare Division, aligned with the overall business goals.
- Identified and evaluated new digital technologies and solutions that can be used to improve healthcare delivery and patient outcomes.
- Incubated and launched new healthcare startups within the Salim Group ecosystem.
- Collaborated with hospitals, healthcare insurance providers, and other stakeholders to implement digital transformation initiatives.
- Managed a team of digital transformation experts, including software engineers, business development professionals, and operations staff.

Key Achievements:
- Recruited and built an early team of high-performing digital transformation experts.
- Worked closely with the President Director and Finance Director to ensure that the digital transformation strategy was aligned with the overall business goals.
- Successfully launched a digital healthcare platform using the following tech stacks: NestJS, ReactJS, ReactNative, PostgreSQL, nextJS, and GraphQL.

The Salim Group Healthcare Division is a leading provider of healthcare services in Indonesia, which is committed to using technology to improve the quality, efficiency, and accessibility of healthcare for all Indonesians.

SMBC Nikko Securities Inc.

Digital Transformation Manager

XWORK is the #1 online marketplace of business spaces for meeting, working, training, and organizing events in Indonesia. We help companies of all sizes find the perfect space for their needs, and we make it easy for venue owners to list their spaces and reach new customers.

I am passionate about helping businesses grow and succeed, and I believe that XWORK can play a major role in making Indonesia a more vibrant and entrepreneurial country.

Accomplishments
- Generated over US$ 2X Million business from 3,000+ companies for over 650 venue partners in Indonesia
- Successfully raised up to $X Million capital from world class VC firms such as 500 Startups, Pegasus, and Ideosource as well as from strategic partners such as Indonesian Paradise Property, Tbk and Nikko Securities (Salim Group).
- Featured on prestigious accolades, i.e. site of the month at Indonesia Website Awards 2018, Metro TV Start program, and Media Indonesia

If you have an idle venue and want to be part of the movement, register your venue here: https://xwork.co/id/register-room

XWORK

Founder & CEO

• Collaborated with project manager and superintendent in coordinating the addition to Chapel of the Resurrection, the largest collegiate chapel in the United States
• Performed structural analysis of the foundation based on the load bearing capacity
• Updated and reviewed drawings and specifications as new information is issued from the Architect and Engineer
• Calculated soil and concrete quantities for undercut quantity and concrete pours
• Performed QA/QC reports to analyze adherence to construction documents
• Performed safety audit reports to ensure project safety

The Hagerman Group

Assistant Superintendent

• Collaborated with Technology Assessment	Consultant to conduct technical research on new services, software, and hardware that may need evaluation
• Ensured efficient assessment and consultations with communication and project organization
• Performed beta testing of new equipment
• Presented as a back-up to Student Consultant Specialists and Client Services Student Communication Assistant positions as needed

Client Services Student Assessment Assistant

• Handle room set-up and take-down related to worship and Chapel special events
• Promoted Chapel services and programs; provide support for Chapel activities, Chapel special events taking place in the Chapel, and other special projects in casual conversation with other students and through direct participation
• Assisted clients and team members, both student and staff
• Provided building safety by enforcing Chapel and University policies, monitoring activities, and identify any potential safety and liability

Chapel Building Associate (Meeting and Events)

• Collaborated with project manager in developing concept and coordinating a US$ 24.3 million high-rise building of one of the biggest Indonesian conglomerates group
• Performed various structural analysis and reports related to the construction
• Collaborated with senior engineer to conduct volume calculations for subcontractors
• Acted as Quality Control, monitored workflow and planned work schedule

Tatamulia Nusantara Indah: General Contractor

Field Engineer

- Collaborated with Assistant Dean for Student Success to conduct a course on Strategies for Success in Engineering for international students

International Engineering Ambassador

• Described the Role of the College Union in relation to to the Harre Union mission statement and the importance of student employees in relation to building management
• Executed quality customer service skills when working with a variety of customers and collaborating with a number of on and off-campus offices
• Understood thoroughly the day-to-day operations of the 202,000 square foot Union, including physical facility's need, as well as staff resources and roles
• Recognized the importance of various logistics in relation to overall management of facility, including the reservations process, building policies, and knowledge of logistic reports
• Communicated the importance of basic autonomy and problem-solving practices related to their individual work style
• Utilized a wide-variety of audio visual equipment and technology resources to effectively enhance the customer service

Harre Union Meeting and Event Services

• Designed and implemented inverted classroom for calculus in which students learn content online by watching video lectures at home
• Graded student's homework and group project
• Assessed students' progress daily in class
• Utilized Blackboard to record grades

Mathematics Teaching Assistant

• Assisted instructor in workshops and teaching session
• Graded student's homework and group project
• Assessed students' progress daily in class
• Utilized Blackboard to record grades

Engineering Teaching Assistant

• Served as senior engineer assistant to control construction site based on the fixed construction drawings
• Monitored the safety and health of labors in the project as well as pre-cast/pre-stress concrete. 
• Conducted quality control and inspected tools and equipment performance on the US$60 million luxury apartment project

Nusa Raya Cipta PT (NRCA)

Construction Management

• Collaborated with Director of Student Services to plan and promote a US$40,000 music concert and attracted up to 1,000 community members
• Negotiated contracts with music agencies and sound system providers to invite Imagine Dragons and We The Kings, as well as networked with the music performers
• Managed multiple advertising agencies and national radios for executing partnership deals across multiple media
• Designed and distributed concert posters across Seattle and the communities to enhance publicity and participation
• Attended CUSP and NACA West Conference, which were attended by over 100 universities in Northwest to exchange ideas and establish connections

Green River Community College, Community, Leadership, Education & Outreach

Music, Entertainment and Events Coordinator

• Managed multiple recruitment data for selecting suitable employees across the nations
• Collaborated with human resources manager to improve the organization’s supervisory training, conflict/complaint resolution, employee development/relationships, and benefit as well as compensation solutions

Lippo Group

Human Resources Intern

• Oversaw production of steel reinforcement structures for the Cooking Oil Factory construction
• Collaborated with safety department to control the safety of the project and health of the labors 
• Assisted quality control to check the work is in excellent progress

William Budihardjo