William Bird

William Bird is an influential figure with two decades of experience in promoting physical activity, the natural environment, and sustainability as essential components of a healthy lifestyle.

He is the founder and CEO of Intelligent Health, a company dedicated to enhancing physical activity levels in entire cities through initiatives like Beat the Street and the development of physical activity strategies for urban areas.

William's expertise lies in behavior change, a key element in encouraging people to lead active lives, leading to the significant expansion of Intelligent Health in the UK, Europe, and the US.

Notable achievements include engaging over 175,000 participants in Beat the Street in 2015, growing to more than 500,000 individuals across 21 cities in the UK, New York, Austria, Italy, and Ireland in 2016.

He currently advises Public Health England and acts as a consultant to the World Health Organization (WHO) for the Middle East, contributing to the development of regional physical activity strategies.

William is the mastermind behind initiatives like Walking for Health, involving over 2 million walkers, and the Green Gym, which combines conservation work with health promotion.

In addition to his practical work, he has authored a book on Walking for Health, published reports on the link between health and the environment, and holds a senior lecturing position at the Peninsula Medical School in Plymouth, UK.

As a respected figure in the field, William serves as a co-editor of the upcoming Oxford Textbook of Nature and Public Health, scheduled for publication in 2017 with contributions from 90 leading authors worldwide.

Alongside his professional commitments, William continues to practice as a family doctor in Reading, Berkshire, demonstrating his ongoing dedication to healthcare.

His accolades include being awarded the MBE for his contributions to physical activity and health in 2010, as well as being recognized by BBC Wildlife Magazine and The Independent on Sunday for his influential role in conservation and public happiness.

William Bird's specialties encompass public speaking, creating healthy cities, initiating health-related programs, promoting physical activity, utilizing NFC RFID technology, and his medical background.

His rich educational background includes studying Medicine at the University of London and attending Kings School in Canterbury.

Throughout his career, William has been associated with prominent organizations such as Intelligent Health Ltd, the Physical Activity Alliance, Peninsula Medical School, Blue Gym - Pilot Project, Natural England, the Met Office (Health Forecasting Unit and Bracknell branches), and NHS Berkshire West.