Willemijn Rijpma

Willemijn Rijpma is a seasoned professional with experience in various leadership roles across different industries. Here's an overview of her career based on the available information:

Current Position

Willemijn Rijpma currently serves as the Chief Commercial Officer (CCO) at MyWheels, the fastest-growing car-sharing company in the Netherlands.13 She started this role in 2022 after leaving her position at Ahold Delhaize.3

Previous Roles

Ahold Delhaize:: Willemijn worked at Ahold Delhaize for about 5 years before joining MyWheels.3

On Track:: She held the position of Director at On Track, an organization focused on online education.56 In this role, she worked on making learning more accessible and engaging, comparing it to checking social media.4

Gall & Gall:: From 2018 to 2021, Willemijn was the Director of Marketing, Digital and Loyalty at Gall & Gall.2

KLM:: In 2017-2018, she served as the Director of E-Acquisition for KLM Digital.2

Expertise and Approach

Willemijn Rijpma is known for her:

1. Commercial mindset and strategic thinking
2. Hands-on approach
3. Strong communication skills
4. Experience in building new businesses and propositions in consumer markets
5. Deep knowledge of the digital marketing value chain
6. Customer-centric focus, working on customer journey optimizations and building customer relationships through loyalty programs and subscription models1

In her current role as CCO at MyWheels, Willemijn is responsible for the company's commercial growth, both in terms of revenue and customers. She is tasked with establishing a strong brand identity and reaching new target groups through a broad marketing approach.1