Willem Smit

Willem Smit is the Lead Faculty for Entrepreneurship at YSEALI Academy at Fulbright University Vietnam.12 He specializes in researching and teaching entrepreneurial and strategic decision making, particularly in the areas of digitalization and internationalization of brands.1

Professional Background

Willem Smit has been in his current role at YSEALI Academy since August 2022.1 He is also a consultant for the Asian Development Bank (ADB) since April 2021.1

Education

Smit holds a PhD from RSM Erasmus University and an MSc from Erasmus University Rotterdam.1 He also completed an exchange program at McGill University.1

Research and Teaching

His research focuses on strategy making in entrepreneurship, marketing, and digital domains.2 Prior to his current position, Smit has worked at several prestigious institutions including IMD in Lausanne, Switzerland, SMU and NUS in Singapore, and MIT Sloan's Asia School of Business in Kuala Lumpur, Malaysia.1

Languages

Willem Smit is proficient in Portuguese, Dutch (Nederlands), and English.1