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    Willem Demmers

    CEO & co-founder of Motorica // Founder of Pley.com

    Willem Demmers is a seasoned problem solver with over 15 years of experience in tech startups. He has a strong understanding of the intersection between product design, engineering, and business. Throughout his career, he has held various roles such as CEO at Trail, Product Manager and UX Designer at Pacemaker®, Web Designer at Self Employed, and UX Designer / QA at Tonium AB.

    Willem has a proven track record of delivering excellent results by leveraging his skills in product development, user experience, and quality assurance. His expertise lies in identifying problems, analyzing data, and creating solutions that align with business goals. Apart from his professional achievements, Willem is a great team player, communicator, and leader.

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