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Will Underwood
President at Marketing116 LLC
Professional Background
Will Underwood is a dynamic professional specializing in white-label pay-per-click (PPC) services tailored for digital marketing agencies. With over six years of experience in the industry, Will has successfully managed a substantial volume of advertising accounts, boasting over 963 accounts and achieving an impressive 4,700 conversions in just one month. His expertise in this domain not only comes from his practical experience but also from his commitment to providing unparalleled service quality to his partners. As the President of Marketing116, Will focuses on building deep partnerships and delivering results that truly matter. His strategic approach ensures that every marketing campaign is backed by robust data, enabling clients to optimize their investments effectively.
Prior to his elevation to President, Will held several pivotal roles at oxbird, including Growth Manager and Paid Search Specialist. His journey at oxbird illustrates his proficiency in digital marketing and his unique capability in navigating the complexities of PPC advertising. Furthermore, Will has a solid technical background, having served as an Engineering Technician I and a Production Scheduler at Baker Furniture, where he honed his analytical skills and attention to detail. His entrepreneurial spirit shines through his experience as the Owner/Agent/Field Underwriter at Underwood Insurance, where he developed a keen understanding of client needs and tailored solutions accordingly.
Education and Achievements
Will Underwood pursued a strong educational foundation in business and engineering, initially studying Business Management at Liberty University. This academic background provided him with essential insights into business operations and management strategies. Will then furthered his technical acuity by studying Computer Engineering at Catawba Valley Community College, equipping him with the necessary tools to integrate technology with business solutions effectively.
With a firm belief that exceptional partnerships drive success, Will's professional framework is centered on creating value through collaboration and excellence. At oxbird, he implemented rigorous tracking systems and performance dashboards, ensuring that every marketing campaign was measured and optimized for maximum impact. This meticulous approach is reflected in his commitment to continual testing and enhancements, including bid strategies and audience targeting updates, which demonstrates his forward-thinking in the fast-paced digital marketing landscape.
Next Steps and Future Goals
Will Underwood invites digital marketing agencies to explore the benefits of partnering with oxbird. He encourages potential partners to take the first step by booking a free discovery call, allowing both parties to determine the alignment of values and goals.
For agencies seeking effective white-label PPC solutions, Will’s hands-on experience combined with a focused strategy positions oxbird as the ideal choice. Clients are empowered not only with insights but also with dedicated support throughout their campaigns, emphasizing oxbird's never-ending pursuit of excellence in client relations.
Achievements
- Successfully managed over 963 advertising accounts, delivering significant results in conversions and ad spend optimization.
- Achieved 4,700 conversions in a single month through targeted PPC strategies.
- Created and maintained a detailed live performance dashboard that enhanced transparency and reporting for clients.
- Developed and executed robust digital marketing strategies while serving in top positions at oxbird and Marketing116.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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