Will Trotman

Will Trotman is a seasoned marketing professional currently serving as the Product Marketing Director for the UK at ServiceNow, a position he has held since September 2018. With over 20 years of experience in the B2B IT sector, he has worked extensively within global enterprise organizations and smaller business units, demonstrating a strong capability in both product and customer marketing disciplines.1

Professional Background

• Current Role: Product Marketing Director, UK at ServiceNow (September 2018 - Present)
• Previous Roles:
  • Marketing Director, EMEA Technology at Oracle (November 2015 - August 2018)
  • Marketing Director, Hardware Systems at Oracle (April 2010 - November 2015)
  • Practice Marketing Manager at Sun Microsystems (May 2007 - June 2010)
  • Senior Product Manager at Sony Europe (August 2001 - April 2007)
  • Product Manager at HP UK (July 1998 - July 2001) .1

Skills and Expertise

Will Trotman is recognized for his ability to align product strategies with local market needs, ensuring relevance and value for the UK&I business. His expertise encompasses developing and promoting value propositions that effectively influence the customer buying cycle through various content and programs, both digital and physical. He is adept at building relationships with stakeholders across different levels, including customers, channel partners, and industry influencers.1

Trotman enjoys a hands-on approach to management and has proven success in leading teams both onsite and remotely. His extensive background enables him to effectively navigate the complexities of product marketing within the technology sector.1