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Will Trotman
Product Marketing @ ServiceNow: Aligning product strategy with local needs, ensuring UKI business relevance & value
Will Trotman is a multi-skilled senior marketing professional with over 20 years of experience in the B2B IT sector. Throughout his career, he has worked in global enterprise organizations, including smaller 'non-core' business units, showcasing his ability to thrive even with limited resources. He excels in managing teams both onsite and remotely, with a hands-on approach when necessary. Will has a diverse skill set covering product and customer marketing, enabling him to develop and promote value propositions effectively and influence customer buying cycles through various digital and physical programs and content. He is adept at building strong relationships with internal stakeholders, customers, channel partners, and key industry influencers like press and market analysts.