Will Smelko

Will Smelko is the Co-founder and CEO of Ora Organic, a company based in Austin, Texas, that specializes in providing high-quality, organic, plant-based nutrients. He has been in this role since May 2014, with a mission to transform the nutritional supplements industry by focusing on sustainably sourced ingredients and transparency in product formulation. Smelko emphasizes that Ora Organic does not create traditional supplements but rather nutrients derived from food, aiming to eliminate synthetic ingredients and misleading claims prevalent in the market.12

Background and Education

Will Smelko studied at the University of California, Berkeley, where he earned a degree in Political Science with a focus on Global Poverty and Practice from 2006 to 2011. His academic background has informed his approach to social responsibility and sustainability within his business practices.1

Previous Experience

Before founding Ora Organic, Smelko held several roles that contributed to his expertise:

• Business Analyst at Deloitte Consulting (2011-2013): He worked on strategy and process improvement for Fortune 500 companies in the healthcare and life sciences sectors.
• Co-founder of the UC Haiti Initiative (2010-2014): This initiative aimed to foster educational partnerships between the University of California and institutions in Haiti, raising significant funds for development efforts.1

Professional Philosophy

Smelko's vision for Ora Organic is driven by a commitment to health and sustainability. He aims to provide affordable, high-quality nutrients while maintaining ethical sourcing practices. His leadership reflects a desire to address the shortcomings of the supplements industry, advocating for products that genuinely support health without compromising on quality or integrity.12