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Will Ober
Senior Director, Celebrity & Influencer – Sports at The Marketing Arm
Professional Background
Will Ober is a highly accomplished and experienced sports marketing and strategic communications executive with an impressive track record in various sectors of the sports industry. His multifaceted career has provided him with a unique perspective as he has gathered valuable experience across team management, media relations, agency operations, and talent representation. His extensive career is marked by successful collaborations with prominent organizations and individuals, reinforcing his reputation as a leader in the sports marketing sphere.
In his current role as Senior Director of Celebrity & Influencer – Sports at The Marketing Arm, Will excels in leveraging his expertise to create effective strategies that connect brands with high-profile athletes and influencers within the sports world. His responsibilities include developing and executing innovative marketing campaigns that enhance brand visibility and foster strong relationships with key stakeholders in the sports industry.
Prior to joining The Marketing Arm, Will honed his skills at Edelman as an Account Supervisor, where he played a pivotal role in executing strategic communications plans for a diverse portfolio of clients. His strategic mindset and proficient handling of public relations initiatives have enabled him to drive impactful results for various campaigns.
Will's career also includes significant experience in public relations with Conde Nast, where he managed communications for Golf Digest and Golf World. His ability to craft compelling narratives around sporting events and celebrities established him as a go-to expert for media engagement and storytelling
Education and Achievements
Will Ober's passion for sports and communication is evident in his academic journey. He pursued his Bachelor of Arts degree in History at Vanderbilt University, where he gained a solid understanding of communication strategies, historical contexts, and analysis techniques. This foundation propelled him toward a career in sports marketing and public relations.
Following his undergraduate studies, Will bolstered his expertise with a Master's in Sports Industry Management from Georgetown University, which equipped him with advanced knowledge of sports business, management practices, and marketing strategies tailored specifically for the sports sector. This combination of education, spanning from St. Paul’s School to Sydney University, positions him as an informed and insightful leader in the industry.
Achievements
Throughout his career, Will has received commendations for his ability to forge strategic partnerships and drive marketing initiatives that resonate with audiences. His previous roles, including his substantial internship experiences with organizations such as Washington Nationals and Fox Television Stations, provided him with the groundwork needed to pursue a successful career in sports marketing.
Additionally, his work as an Integrated Media Coordinator at South Central Media allowed him to blend media expertise with marketing vision, enhancing his ability to develop synergistic campaigns that are both creative and effective. His early role as a Rock/Country Music Intern at Creative Artists Agency further diversified his experience, showcasing his versatility in handling different entertainment sectors while still maintaining a focus on sports.
Conclusion
With a combination of robust educational background and diverse professional experiences, Will Ober has established himself as a prominent figure in the sports marketing arena. His journey reflects a commitment to excellence and a passion for connecting with audiences through effective strategic communication, positioning him perfectly to lead impactful marketing initiatives in the ever-evolving sports landscape.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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