Will McGillivray

Will McGillivray is a Senior Music Curator specializing in Dance & Electronic music at Amazon Music. He is an experienced creative content strategist, programmer, producer, and curator with over 20 years of expertise in leading editorial, programming, and commercial content strategy for international media platforms, channels, and brands.

McGillivray holds a BA (Hons) in Drama from the University of Leeds, Bretton Hall. Throughout his career, he has held several key positions, including:

• Senior Music Curator at Amazon Music
• Digital Music Content Manager at Amazon
• Global Programming Director at LoveLive
• Head of Content & Programming at LoveLive
• Creative Director at Ginx TV
• Music Programming Manager / Acting Head of Music at MTV Networks
• New Music Editor at MTV UK & Ireland
• Music Editor at MTV UK

His specialties include creative direction, video programming, content strategy, digital media, live streaming, licensing & acquisition, branded content, channel management, format & IP development, digital strategy, social content strategy, music policy, editorial, and audience insight.

In addition to his role at Amazon Music, McGillivray is also a musician and producer. He gained international fame with his previous alt-pop band Nomad, whose hit track "Oh My My" peaked at #2 on the NZ Singles charts.1 He now produces music under the name Goodwill and has worked with various artists in New Zealand, including There's a Tuesday, Bexy, The Knews, and The Butlers.1