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Will McGillivray
Senior Music Curator at Amazon Music
Will McGillivray is a highly skilled creative content strategist and programmer with over 20 years of experience across music, broadcast, and online video industries.
He is known for his expertise in leading editorial, programming, and commercial content strategy for global media platforms and brands, emphasizing creativity and innovation.
Will excels in understanding audiences through research, metrics analysis, and instinct, driving strategies to enhance content effectiveness and expand international viewership.
His specialties include creative direction, video programming, broadcast and digital media strategies, live streaming, branded content production, audience insight, team and project management, and music policy among others.
Throughout his career, Will has held key roles at prestigious organizations such as Amazon Music, LoveLive, Ginx TV, and MTV Networks, where he contributed significantly to content curation, programming, and digital strategy.
